West Marine needed a new brand that represented an environmentally friendly family of products. Cleaning and other chemical items were reformulated to be earth friendly and still do the job intended. The design would reflect this and stand out on the shelves, being clearly recognizable as an alternative to existing products.
Scope of Work
The eco-friendly design works in a variety of label sizes and shapes. Plus it crosses a variety of products - from cleaners to oil to paint. We designed the new Pure Oceans logo to include a whale's tail - an international symbol of concern for the oceans and the planet. We layered that with an ocean scene and included green product names to reinforce the "green" movement concept.

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