Concept:
An eye-popping label was needed that spoke to the energy blast this new caffeine product provides. Blast Caffeine targets the health & energy drink market and has to draw attention in a busy shopping area where products compete for consumer attention.
An eye-popping label was needed that spoke to the energy blast this new caffeine product provides. Blast Caffeine targets the health & energy drink market and has to draw attention in a busy shopping area where products compete for consumer attention.
Scope of Project:
Using the name as inspiration, we created an image where there is a visual blast along with strong type that stands out against the background. The bottle contrasts with the black background, yet pulls your eye back to the orange of the blast and reinforces the energy concept.
A backing blister card was created to give the product more display space to tell the story, benefits, and features.
